Who are we

Established in 1990, Nicer Holdings Limited specializes in high quality sporting and leisure goods. We have a wide range of products including scooters, electric scooters, skateboards, pogo sticks, stilts, go-karts, trikes and other ride-on sporting toys. We provide our international customers with customized solutions from product design & development, manufacturing to distribution. 

Nicer has been proceeding with many international famous brands such as: Spiderman, Batman, Disney's Princess, Disney's Cars, Disney's Pirates of the Caribbean, Superman, Barbie, The Simpson's and many more. We also develop OEM/ODM products in cooperation with international toy companies. By virtue of professional and moral outstanding quality, noble manners, innovative spirit, pursuing excellence and displaying personality, we are highly favored by both domestic and foreign customers. 

To ensure top toy safety and quality products, we practice the ICTI code of business and our factory has also been awarded with an ICTI certification.   

What we do best 

For Customers: Creating best value for our customers by customizing and refining our product range and design to enable our new products to compete in the international arena.

For Partners: Continuously strengthening our relation with suppliers and business partners by mutual understanding, communication and cooperation.

Our Team

We focus on operational excellence. We also want to develop our staff’s talent and give chances to the young & creative minds.  

Our Vision

Our Vision underlies our focus on profitability. We realize the vigorous competition in the toy industry; that is why we are determined to bind our customers, business partners and our staff to work together for the value-creating product which will bring not only one, but many smiles to our end-users.